Freddy T. Nguyen, MD, PhD

Research Fellow @ Massachusetts Institute of Technology

Physician-scientist developing biophotonics and nano technologies for functional precision medicine to provide the right treatment to the right patient at the right time.

Pursuing User Research When Everyone’s in Quarantine

Pursuing User Research When Everyone’s in Quarantine

Timothy Berendt, Contributing Columnist and former Director of Innovation, Blue Cross Blue Shield of Mass. April 21, 2020

Many innovators are struggling with a big question right now: How do you maintain the quality and breadth of your user research when it seems the whole world is under house arrest due to coronavirus? We all know that the innovation and design world rely on interactions with customers and users, through activities like empathy, anthropology, focus groups, and testing. So how do you preserve that input into your process when everybody is locked down?

It’s an ideal moment for getting your team to embrace new tools and approaches. A few examples…

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