Timothy Berendt, Contributing Columnist and former Director of Innovation, Blue Cross Blue Shield of Mass. April 21, 2020
Many innovators are struggling with a big question right now: How do you maintain the quality and breadth of your user research when it seems the whole world is under house arrest due to coronavirus? We all know that the innovation and design world rely on interactions with customers and users, through activities like empathy, anthropology, focus groups, and testing. So how do you preserve that input into your process when everybody is locked down?
It’s an ideal moment for getting your team to embrace new tools and approaches. A few examples…
